Oslo Innovation Week event:

Scaleup Brand building: Make people care about your product

Practical:
📅 23rd of September 2024
📍 Øvre Slottsgate 11 (google maps)
🕣 Doors open: 08:30 (event starts 09:00)

What can you expect?
The market is flooded with companies all claiming they'll change the way we work. With so much noise, it's tough for any product to stand out. In this talk, Sondre, Bao and Monna will share how founders distill their value proposition to its very core. And by doing so, help elevate their image beyond that of an early-stage startup and into something impossible for customers, competitors, and investors to ignore.

Monna Nordhagen

Founder of Mars, expert in business strategy, keynote speaker and brand methodology

The brand’s job number one is to enable the business strategy and empower the organisation in executing it. No one gets the interplay between brand and business strategy like Monna does.

Bao Nyugen

Co-founder and designer

Bao co-founded Umble, a design agency specializing in UX and branding for tech-scaleups. Over the past three years, he and his team have contributed to launching over 30 products, guiding founders through the most crucial design decisions.

Sondre Kvam

Co-founder and CEO at Naer.io

Sondre is CEO and co-founder of Naer, a spatial collaboration platform for remote and hybrid teams. In 2023, Naer launched in partnership with Meta and has since been featured in The New York Times, Wall Street Journal, Fast Company, Wired, BBC, and Bloomberg, among others.

Before working at Naer, Sondre co-founded Umble, specializing in UX and branding for startups and scaleups. He also created Able, a Figma plugin with 100k users currently, and won Best Narrative at The Norwegian Game Awards for his game demo of Albert.

He can tie a bowline with one hand – which is yet to come in handy – and loves cooking and skiing.

Even Ifar Fossland

Advisor

Even comes from the startup world and has brought with him the ability to prototype, test, learn, and move quickly. Did you need a brand platform in place yesterday? Then Even is your man.

Are you curious about the method?

In these films, we introduce toolbox that forms the basis for the Mars method, which we will talk about in the

Mars Method: Toolbox

This is an overview of the Mars Method. Here we present the various models and methods in the toolbox that you will learn to use through this digital course.

Feedback

Andreas Mokleiv

Head of Creators, TADA

The course made it easy to apply the theory to client projects.

The digital course in brand strategy is built on solid theoretical frameworks that provided me with professional enrichment, inspiration, and tools. The course is conducted by excellent lecturers who present the tools and relevant examples in an engaging manner. They made it easy to apply the theory to client projects.

Maiken Sørensen

Advisor, TRY Råd

A rigorous yet inspiring course in brand strategy.

Having access to a framework like the Mars Method has made me more confident and effective in my role as an advisor. The best results are achieved when we work with business strategy and brand strategy as two sides of the same coin, and the Mars Method provides us with the toolbox we need to accomplish this.

Thommy Tellefsen

CEO, Leid.no

The best investment we have made so far this year!

This provided tremendous value for us. We gained access to everything we needed to work purposefully with our brand internally. It is simply a brilliant framework that Mars has developed. This is highly recommended.